Starting today, until 17th, the city of Las Vegas is hosting one of the most important design fairs internationally: HOSPITALITY DESIGN EXPO + CONFERENCE 2013. This edition, which is taking place at the Mandalay Bay Hotel, is featuring the presence of 8 #redmembers who will be there no stop networking.

KRISKADECOR

‘La gente no compra productos, sino las historias que estos productos representan. Así como tampoco compra marcas, sino los mitos y arquetipos que esas marcas simbolizan’.
Ashraf  Ramzy. What’s in a name?, How stories power enduring brands (2006).

El jueves día 23 de mayo RED organiza un WORKSHOP de gestión de marca para empresas de diseño.

Everybody is able to use an iPhone or an iPad to prescribe design. This is one of the new tools that interior designers and architects use during their visits with clients at the project locations. Instead of carrying heavy catalogues, now with the iPad they can easily find and show the products they are specifying on a interior design project and discuss with the client about the different options such as colors, finishings and details.

The swiss company Architonic, founded by 2 architects, is now supporting manufacturers developing their App's so their entire catalogue is 100% adapted to the navigation on iPads and iPhones. Their App system is fully thought to suit the real needs of interior designers when they are out of the office working on a project.

Find the apps at the Apple store of the #redmembers: Sancal, Santa&Cole, LZF-Lamps, Marset and Andreu World.

Tierra Collection is the name of the latest collection Sancal has just presented at iSaloni 2013. The video shows the settings where the photographic shooting took place. The chosen landscapes are part of our roots, although the real focus goes to: Pion by Ionna Vautrin, Talo by Sebastian Herkner, Casta by José Manuel Ferrero, Sumo by Yonoh, Elephant by Nadadora, Tecno and Nido by Rafa García.

"Natural is what doesn't need any great effort to comprehend". Nanimarquina has designed a new rug collection that invite us to feel what nature offer us. After 25 years designing and producing stunning carpets, Nani Marquina looks back on her career, choosing the best of her expertise. She became recently a grandmother, and that's why she looks back to her life and all that happened, what she learnt and the preferences in life after this years of travelling, gathering experiences, knowledge and the wisdom of others.

15 Spanish Design companies will be participating with RED.

The RED group participation:

El pasado 26 de febrero, con el fin de facilitar la interacción entre empresas para el intercambio de experiencias y necesidades, organizamos un Foro de encuentros inter asociación donde las empresas pudieron iniciar el diálogo para emprender acuerdos de cooperación y/o alianzas estratégicas.

http://www.red-aede.es/es/blog/foro-comercial-red-2013

El acuerdo de colaboración se enmarca en la voluntad compartida de incorporar los socios de RED al Club de Empresas BCD, una red empresarial que suma más de 100 miembros.

Una de las prioridades de este acuerdo es promocionar internacionalmente las empresas que apuestan por el diseño como factor clave en su estrategia corporativa.

RED y Barcelona Centro de Diseño (BCD) firmaron el pasado 14 de marzo un acuerdo de colaboración mediante el cual ambas entidades se comprometen a promocionar el diseño y las empresas del sector en el ámbito nacional e internacional, así como a colaborar en acciones de interés común y a intercambiar conocimiento y asesoramiento, especialmente en el sector del hábitat.