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"Una marca sin contenido no es una marca. Es sólo una empresa"

Workshop RED - La marca a examen - Con Inmaculada Urrea

Con esta contundente frase Inmaculada Urrea, socia directora de SOFOCO MEDIA, abría nuestro segundo Workshop RED - La marca a examen -

Una marca es la huella de los valores y los significados percibidos por sus públicos. Una marca es más que un producto. Es un negocio. La innovación distingue a las mejores marcas creadoras de un recuerdo, vinculante y afectivo, grabado en nuestra memoria.

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Hospitality Design Show in Las Vegas

Hospitality Design Show in Las Vegas

Starting today, until 17th, the city of Las Vegas is hosting one of the most important design fairs internationally: HOSPITALITY DESIGN EXPO + CONFERENCE 2013. This edition, which is taking place at the Mandalay Bay Hotel, is featuring the presence of 8 #redmembers who will be there no stop networking.

KRISKADECOR

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Design allows us to adapt to change

BCN Design Week, the annual event organised by BCD (Barcelona Design Centre), is back! This international event, focused on design, innovation and business, will gather again companies and professionals from any industry or productive services that use knowledge and creativity as a driver of its business activity.

BCN Design Week 2013, from 11 to June 21

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RED Workshop in progress: “La Marca a examen” – Generar creyentes para ganar clientes

RED WORKSHOP IN PROGRESS La Marca a examen

‘La gente no compra productos, sino las historias que estos productos representan. Así como tampoco compra marcas, sino los mitos y arquetipos que esas marcas simbolizan’.
Ashraf  Ramzy. What’s in a name?, How stories power enduring brands (2006).

 

El jueves día 23 de mayo RED organiza un WORKSHOP de gestión de marca para empresas de diseño.

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“The Making Of…” v.25 Salone Internazionale del Mobile di Milano

The Making Of v25

La nueva edición del “The Making Of…” que organizará ADI-FAD el martes 7 de mayo a las 19'30h contará con tres productos que han sido presentados en la última edición del Salone Internazionale del Mobile de Milán, uno de los eventos anuales más importantes en el mundo del diseño.

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The #Redmembers Architonic Apps available at the Apple store.

AppsRed

Everybody is able to use an iPhone or an iPad to prescribe design. This is one of the new tools that interior designers and architects use during their visits with clients at the project locations. Instead of carrying heavy catalogues, now with the iPad they can easily find and show the products they are specifying on a interior design project and discuss with the client about the different options such as colors, finishings and details.

The swiss company Architonic, founded by 2 architects, is now supporting manufacturers developing their App's so their entire catalogue is 100% adapted to the navigation on iPads and iPhones. Their App system is fully thought to suit the real needs of interior designers when they are out of the office working on a project.

Find the apps at the Apple store of the #redmembers: Sancal, Santa&Cole, LZF-Lamps, Marset and Andreu World.

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VONDOM Alle Terme Spa Event in Milan Design Week 2013

VONDOM Alle Terme Spa Event in Milan Design Week 2013

VONDOM Alle Terme Spa Event in Milan Design Week 2013

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Tierra Collection by Sancal

Tierra Collection is the name of the latest collection Sancal has just presented at iSaloni 2013. The video shows the settings where the photographic shooting took place. The chosen landscapes are part of our roots, although the real focus goes to: Pion by Ionna Vautrin, Talo by Sebastian Herkner, Casta by José Manuel Ferrero, Sumo by Yonoh, Elephant by Nadadora, Tecno and Nido by Rafa García.

Tierra Collection by Sancal

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iSaloni 2013 Novelties: Made Design by Planning Sisplamo.

Nara by Hiroshi Tsunoda for Made Design

Recycle bins Berna by Stone Designs and Zurich Plus by Joan Gaspar, modular panels Nara by Hiroshi Tsunoda, mailbox Sendai by Joan Rojeski and removable stool Toronto by In-tenta are some of the news that Made Design will present at the Salone del Mobile, in Milan.

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Natural by nanimarquina

"Natural is what doesn't need any great effort to comprehend". Nanimarquina has designed a new rug collection that invite us to feel what nature offer us. After 25 years designing and producing stunning carpets, Nani Marquina looks back on her career, choosing the best of her expertise. She became recently a grandmother, and that's why she looks back to her life and all that happened, what she learnt and the preferences in life after this years of travelling, gathering experiences, knowledge and the wisdom of others.

Natural by nanimarquina

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iSaloni "il mondo che abiteremo": The Spanish vision

Esencial by Alternative

*Main photo: Essential by Alternative (Mobilfresno)

Here there are the novelties of our 15 members representing the Spanish design, jumping to the top again!

ANDREU WORLD

OLIVA
NEW RONDA by LIEVORE ALTHERR MOLINA
PROGRAMA REVERSE by PIERGIORGIO CAZZANIGA
SIESTA SOFA by LIEVORE ALTHERR MOLINA

ENEA

EMA by LIEVORE ALTHERR MOLINA
LOTTUS by LIEVORE ALTHERR MOLINA

MADE DESIGN

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Press Release MILAN ISALONI FAIR RED Group

Press Release ·MILAN ISALONI FAIR· RED Group

15 Spanish Design companies will be participating with RED.

The RED group participation:

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Jaime Hayon Gardenias Collection for BD Barcelona Design

Jaime Hayon explains the new outdoor collection he has designed for BD Barcelona Design named Gardenias.

Jaime Hayon Gardenias Collection for BD Barcelona Design

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Flexa by Andreu World awarded the Red Dot 2013

Flexa by Andreu World awarded the Red Dot 2013

The Flexa Chair designed by Piergiorgio Cazzaniga awarded the prestigious Red Dot 2013 Design Product award:

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It's April Again

design makers milan2013

From 9th to 14th April, Milan will be playing host to the Saloni 2013, as they unveil their panoply of previously unseen home furnishing, lighting and office solutions, along with the biennial Euroluce, International Lighting Exhibition and SaloneUfficio, International Workspace Exhibition. These will be accompanied, as always, by other events linked to the worlds of design, art and culture in the Fairgrounds and in the city, conceived with both the huge number of visitors to the Saloni and the Milanese themselves in mind.

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"Encuentros en la tercera fase" del Foro Comercial RED

Foro Comercial RED

El pasado 26 de febrero, con el fin de facilitar la interacción entre empresas para el intercambio de experiencias y necesidades, organizamos un Foro de encuentros inter asociación donde las empresas pudieron iniciar el diálogo para emprender acuerdos de cooperación y/o alianzas estratégicas.

http://www.red-aede.es/es/blog/foro-comercial-red-2013

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Red y AMEC acuerdan actividades de cooperación para el hábitat-diseño

Red y AMEC acuerdan actividades de cooperación para el hábitat-diseño.

Red y amec han firmado un acuerdo que establece la realización de actividades de cooperación mutua. El acuerdo alcanzado contempla la organización de acciones comunes de promoción nacional e internacional, tales como misiones comerciales directas e inversas y eventos profesionales dirigidos a los distintos segmentos industriales del hábitat, intercambio de información, así como cualquier otra actividad que redunde en beneficio para las empresas miembros de cada colectivo empresarial. 



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Lzf Lamps High Fidelity collection 2103

LZF’s new “high fidelity” collection brings together music and graphic design to create a new lighting experience. 
 
LZF Lamps - Designer Lighting Collection 2013

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