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"Una marca sin contenido no es una marca. Es sólo una empresa"

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Workshop RED - La marca a examen - Con Inmaculada Urrea

Con esta contundente frase Inmaculada Urrea, socia directora de SOFOCO MEDIA, abría nuestro segundo Workshop RED - La marca a examen -

Una marca es la huella de los valores y los significados percibidos por sus públicos. Una marca es más que un producto. Es un negocio. La innovación distingue a las mejores marcas creadoras de un recuerdo, vinculante y afectivo, grabado en nuestra memoria.

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La 25ª Edición del ICFF abre sus puertas con cinco #redmembers en cartel

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La 25ª Edición del ICFF abre sus puertas con cinco #redmembers en cartel

Primero fue Milán, posteriormente Las Vegas y ahora le toca el turno a Nueva York. La  International Contemporany Furniture Fair ha abierto sus puertas esta semana con 5 #redmembers en cartel.

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Hospitality Design Show in Las Vegas

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Hospitality Design Show in Las Vegas

Starting today, until 17th, the city of Las Vegas is hosting one of the most important design fairs internationally: HOSPITALITY DESIGN EXPO + CONFERENCE 2013. This edition, which is taking place at the Mandalay Bay Hotel, is featuring the presence of 8 #redmembers who will be there no stop networking.

KRISKADECOR

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FAD y Applus+ presentan la ‘FAD Certification of Design Quality’

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Hotel Omm

El FAD (Fomento de las Artes y del Diseño), la institución centenaria dedicada a la promoción y mejora del diseño en todas sus vertientes, y Applus+, una de las empresas líderes mundiales en ensayos, inspección y certificación, presentaron el pasado 8 de mayo la FAD Certification of Design Quality para establecimientos hoteleros.

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Design allows us to adapt to change

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BCN Design Week, the annual event organised by BCD (Barcelona Design Centre), is back! This international event, focused on design, innovation and business, will gather again companies and professionals from any industry or productive services that use knowledge and creativity as a driver of its business activity.

BCN Design Week 2013, from 11 to June 21
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TRIA evolution, since 1978

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Tria Pack by Mobles114

The new TRIA Pack is a evolution of the original Tria shelving system (1978). A new design of shelf, more dinamic, with an exceptional value. The simplest and cool storage version created by Mobles 114.

TRIA Pack is designed for those who require an auxiliary shelf on any private or public room, kitchen, bedroom, living room, offices, shops, public spaces, etc.

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RED Workshop in progress: “La Marca a examen” – Generar creyentes para ganar clientes

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RED WORKSHOP IN PROGRESS La Marca a examen

‘La gente no compra productos, sino las historias que estos productos representan. Así como tampoco compra marcas, sino los mitos y arquetipos que esas marcas simbolizan’.
Ashraf  Ramzy. What’s in a name?, How stories power enduring brands (2006).

 

El jueves día 23 de mayo RED organiza un WORKSHOP de gestión de marca para empresas de diseño.

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Tina, a tribute to the beauty of simplicity

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Tina by Benedetta Tagliabue for Expormim

Expormim presented Tina in Milan last April, a new collection that makes a clear commitment to natural materials and craftsmanship of wicker. Benedetta Tagliabue, a prestigious Italian architect based in Barcelona, has signed the most emotional design of Expormim. A collection that perfectly reflects the natural elegance of well done things and the Mediterranean lifestyle.

 

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“The Making Of…” v.25 Salone Internazionale del Mobile di Milano

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The Making Of v25

La nueva edición del “The Making Of…” que organizará ADI-FAD el martes 7 de mayo a las 19'30h contará con tres productos que han sido presentados en la última edición del Salone Internazionale del Mobile de Milán, uno de los eventos anuales más importantes en el mundo del diseño.

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The #Redmembers Architonic Apps available at the Apple store.

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AppsRed

Everybody is able to use an iPhone or an iPad to prescribe design. This is one of the new tools that interior designers and architects use during their visits with clients at the project locations. Instead of carrying heavy catalogues, now with the iPad they can easily find and show the products they are specifying on a interior design project and discuss with the client about the different options such as colors, finishings and details.

The swiss company Architonic, founded by 2 architects, is now supporting manufacturers developing their App's so their entire catalogue is 100% adapted to the navigation on iPads and iPhones. Their App system is fully thought to suit the real needs of interior designers when they are out of the office working on a project.

Find the apps at the Apple store of the #redmembers: Sancal, Santa&Cole, LZF-Lamps, Marset and Andreu World.

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Redmembers Next stop: USA

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Redmembers Next stop: USA

Del 15 al 17 de Mayo tendrá lugar en Las Vegas, el evento Hospitality Design Expo (HD Las Vegas) con un programa cargado de conferencias y encuentros de interioristas. Ocho #Redmembers llevarán sus novedades al continente americano: Santa&Cole, Cosentino, Estiluz, Expormim, KriskaDECOR, LZF Lamps, Resol y Vondom.

Justo después, Lladró, Marset, Nanimarquina, Teixidors y Vondom participaran en la 25th annual International Contemporary Furniture Fair (ICFF) de Nueva York del 18 al 21 de Mayo.

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Vondom in California, designed in Spain

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Faz collection by Ramon Esteve for VONDOM

Hal Levitt 50’s House, is a project created by Jendretzki architecture, located in Beverly Hills city, California. The area is over 5000sf which has been reformed recently.

Partitions were replaced with shelving units to open up and connect all spaces.

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by Lievore Altherr Molina

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Lievore-Altherr-Molina-designers

Lievore Altherr Molina was created in 1991 by the merging of its three partners: Alberto Lievore, Jeannette Altherr and Manel Molina. The studio it’s been Spain's National Design Award in 1999 and their ideas and projects are regularly published in the most prestigious design magazines around the world.

Being one of the most prolific studios of design among the #Redmembers, here you’ll find a compillation of the novelties presented in #iSaloni by SELLEX, ENEA, ANDREU WORLD and VIBIA in Milan.

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Joquer: conquering the antipodes

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Daily sofa by Mario Ruiz for JOQUER

"Daily" sofa designed by Mario Ruiz for JOQUER

There is a family in Perth, Western Australia, that has deeply fall in love with Spanish design. These are the Fazzari’s, running Mobilia in Perth. They have just launched their new website designed by @YONOH, a creative studio based in Valencia, and there you can find a great bunch of Spanish design firms.

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ENERGIA NATURAL & LZF LAMPS: the co-branding is possible if you share values

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Mariví Calvo and Javier Hervás
Mariví Calvo and Javier Hervas lead two companies that were temporarily associated in a co-branding strategy during the last edition of the Salone del Mobile in Milan.
 
These two Spanish brands from the habitat design sector, both breath craftsmanship and tradition. They have developed their image, retaining the core values ​​of their trajectory and have adapted it to their customer's expectations.
 
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Tierra Collection by Sancal

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Tierra Collection is the name of the latest collection Sancal has just presented at iSaloni 2013. The video shows the settings where the photographic shooting took place. The chosen landscapes are part of our roots, although the real focus goes to: Pion by Ionna Vautrin, Talo by Sebastian Herkner, Casta by José Manuel Ferrero, Sumo by Yonoh, Elephant by Nadadora, Tecno and Nido by Rafa García.

Tierra Collection by Sancal
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DELICA, new poetic and functional instruments made in wood

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DELICA just in case and phi 60

Delica launched two new collections at Ambiente Trade Show in Frankfurt, from 15 to 19 February 2013.

One of them is Phi 60 Shelving System designed by Jordi Canudas, a special modular shelving system that allows irregular and consistently harmonious arrangements, thanks to a proportional measurement system and the easy fitting of its elements.

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